When marketing your own home remember...
...buyers only ring once!
Imagine that you’re ready to purchase a home. You select several attractive homes, all offered "by owner", and begin making calls for more information. The first number rings and rings, but no one answers. Your second call is answered by a machine that says, "We're sorry we are unable to take your call. Please leave your . . .”
Sound ridiculous? Why would the owners advertise their home, and then not be prepared to take calls from buyers? Yet it happens all the time.
When selling your home, remember this about buyers: the ones who are serious won't wait for you to return their call. They have an urgency to make their purchase that will wait for no answering machine to respond.
One key to selling a home successfully is accessibility. Information must be readily available, and those homes of interest must be available for inspection on the buyers' - not the sellers' - schedule.
List your home for sale, and the real estate agent will make it accessible to qualified buyers. Detailed information about your home will be shared with all real estate agents in the area, making it possible for buyers to get reliable information when they need it.
Most serious buyers contact a real estate company, knowing that they can see a variety of fairly priced homes with a minimum of inconvenience. A listed home becomes a sold home!